Setting up an ecommerce business from home can feel like a daunting task. To simplify the process and highlight the most important tasks that will help you to get your business up and running as swiftly as possible, we have put together this short guide which we hope you will find valuable.
Selecting a Product
Choosing a product to sell is very often the most challenging aspect of setting up a new ecommerce business. It is important to thoroughly evaluate how well your chosen product will sell before moving on to where you plan to source your product from.
Market Research and Preparation
Before getting into the nitty gritty of writing a business plan, you should spend some time researching your competition. This will give you a more informed idea as to what you’re up against and the ways in which you can make your business a little bit different from those already active in the marketplace.
Write a Business Plan
Your business plan will act as a roadmap that will help you to bring your thoughts and ideas into a single document. Ultimately, this is what will allow you to determine which areas of your business need to be prioritised and help you to successfully reach new customers that will drive future growth.
Naming and Branding your Business
Your business name should be catchy, easy to remember and relate in some way to the products you have chosen to sell. This will also be your domain name, so striving for memorability is essential. Creating a strong visual identity for your brand will also help you to stand out. Your logo doesn’t need to be hugely complex, but it should make an impact and be instantly recognisable at a glance.
Getting to Grips with Search Engine Optimisation (SEO)
Understanding the basics of effective SEO will give you an advantage when it comes to building a website that ranks well in search engine results pages (SERPs) for the kinds of searches your potential customers are using. Whilst it’s important to give yourself a basic understanding, trying to build and implement an SEO strategy from scratch is a daunting task and, if you’re serious about getting your site ranking quickly, well worth outsourcing to a professional.
Constructing your Store
It is also important to ensure that you have a secure POS to deliver standout retail experiences from anywhere. You might decide to take your online business to fairs, markets or pop-ups in the future and the ability to take secure payments and process advanced checkout options such as personalised shipping options and promotional codes will ensure that you are offering the best possible experience to your customers.
There are a number of ecommerce platforms out there. Shopify is one of the most popular and simplifies the process of building an ecommerce store by offering a wide variety of customisation options that will help you to shape a digital presence that reflects your brand and the products you sell. High-quality product imagery is essential and writing captivating product descriptions will help you to engage your audience and effectively convert your visitors into paying customers.
Ensuring that you are fully prepared to ship and fulfil all the orders that you will receive once you launch your business is vital to delivering a seamless customer experience. You will also find it valuable to establish a set of key performance indicators (KPIs) which will help you to measure success.
Marketing your Products
Attracting potential customers to your online store is your next task. Effective digital marketing will drive targeted traffic to your website and there are a variety of methods you could choose to try, including email marketing and social media marketing.
Whichever methods and platforms you decide to opt for, ensuring that you are utilising analytics data to measure your performance is essential. In addition to seeing how well your approaches are working to drive traffic and enhance conversions, this data will also highlight whether there are any small tweaks or adjustments you could make to further improve your marketing efforts.
Building a new ecommerce business is an exciting challenge. Although it will be complex at times and you will undoubtedly find yourself faced with a variety of puzzles that you will need to find a solution for, this will also be one of the most rewarding experiences of your professional career.