Boux Avenue opens in Brighton

Boux Avenue store opening Brighton. 6 Sept 2014

A couple of Saturdays ago I was up and out early to meet Lyndsay for breakfast, and not long after we’d sat down for a good catch up in Costa we were joined by Rosie. The reason for our little meet up was the opening of the newest Boux Avenue  branch in Churchill Square shopping centre. When we arrived we were greeted by gorgeous ladies bravely baring their shoulders in bustiers, glasses of bubbly and a super friendly team ready to show us around the new Boux Avenue store. The store is nicely laid out with plenty of space between stands, with the lingerie ranges along the sides of the store (all neatly sorted by size below) and with loungewear, sleep wear and swimwear displayed in the centre of the store.

Boux Avenue store opening Brighton. 6 Sept 2014

After a quick chat and a photo with Theo Paphitis we were presented with gorgeous goodie bags (including amazing giraffe slippers, no less!) we headed back outside the store to watch the official ribbon cutting! By this point the masses of people were gathering ready to get inside and grab some stunning lingerie and a goodie bag!

I was very kindly invited down to the store for a bra fitting and set of lingerie, but instead I cheekily asked if I chose a pair of Billy heart PJs instead as I know I’ll get so much more wear out them, this is what my life as a mama has become, haha! They have a soft elasticated waist band, and are made from fine cotton and best of all have pockets! Rosie tested out their bra fitting services though, the fitting rooms sound divine!


I did spot this gorgeous retro style bra which is similar to the bra I wore for my wedding! Sadly I am too big to wear that one now! Boux Avenue sells a variety of bras in sizes from A – G, including shapewear and swimwear too, as well as their gorgeous selection of loungewear of course!


You can visit the Boux Avenue store in Brighton in Churchill Square, or their online store of course!

2 thoughts on “Boux Avenue opens in Brighton

  1. So nice to see a high street retailer catering for a wider range of sizes! Can’t wait to check it out next time i’m in Brighton! x

    something like nicola

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